Government to ‘Give it 100%’ for Rugby World Cup 2011

Published: 13.10.2009

The Government has launched its leverage and legacy plans for the 2011 Rugby World Cup by urging New Zealanders to ‘Give it 100%’.

Rugby World Cup Minister Murray McCully made the call at a Parliamentary function on September 9th, attended by Prime Minister John Key, and International Rugby Board officials Bernard Lapasset and Mike Miller.

“RWC 2011 is an unprecedented opportunity for New Zealand. It will be the biggest event ever held here, and we plan to make the most of it,” Mr McCully said.

“The Cup will inject over $500 million into the economy. It will attract over 60,000 international visitors and a global television audience of over four billion. New Zealand will be in the international spotlight like never before, and we will be ready.”

The government’s 2011 strategy includes the establishment of the New Zealand 2011 office (MED) which will be responsible for co-ordinating a national festival, and developing and implementing both a business leveraging programme and a host and volunteer programme.

“We have also put in place a steering group of prominent New Zealanders – called the 2011 Group – to provide advice and help drive this work,” Mr McCully said.

“RWC 2011 is an unprecedented opportunity to raise our international profile, boost our economy and make lasting gains in trade and tourism. Our New Zealand 2011 programme is designed to ensure we make the most of that opportunity.”

For more information, visit the new website – www.nz2011.govt.nz